Created in partnership with The Atlantic's branded content studio Re:Think, this thought-provoking short film explored the emerging field of the Ethics of AI, as a way to create a conversation. In order to ensure these technologies are built and deployed responsibly, practitioners, policymakers, and users of AI must all participate in this ongoing dialogue. The branded content opportunity was designed to bolster HPE’s awareness as a player in the Enterprise AI field, tying into an ongoing corporate ad campaign around Enterprise Grade AI, while also demonstrating HPE’s purpose-driven brand promise.
This video was named a finalist for Best Video: Single Execution in Media Post’s Online Marketing Media & Advertising Awards in 2018, a nominee for a Webby award in 2019, and was a Vimeo Staff Pick.
Content Marketing
Examples of integrated storytelling around this film included:
A series of expert interviews on the ethics of developing AI past the point of consciousness
Thought leadership panel discussion at our HPE Discover 2017 customer event
https://www.hpe.com/us/en/insights/videos/the-ethics-of-ai-1803.html
Featured content in our Enterprise.NXT content platform: https://www.hpe.com/us/en/insights/articles/4-obstacles-to-ethical-ai-and-how-to-address-them-1807.html
