Our campaign theme starting in March 2020 focused around 5G and inspiring new consumer experiences – and how memory and storage are transforming smartphones and edge devices in new ways.
We partnered with Motorola and Xiaomi – both of whose latest flagship phones use Micron’s industry-leading low-power memory and storage products – to showcase how, for example, advances in computational photography ensure you always get fantastic pictures on your phone.
This integrated marketing and communications campaign featured corporate advertising, podcasts, expert insights from industry thought leaders, long-form thought leadership articles, infographics, social and digital marketing, as well as integration with our product announcement PR roadmap in 2020.
Making it real for readers
Our team shot several sets of photographs in the same locations with a 2014 flagship phone and one from 2020, and we highlighted the incredible difference in resolution, brightness and overall picture quality that is enabled by Micron’s products.
Content Marketing
https://www.micron.com/insight/multiple-shots-one-perfect-memory
https://www.micron.com/about/blog/2020/july/what-covid-19-shuts-down-5g-opens-up
https://www.micron.com/about/blog/2020/april/why-the-future-of-mobile-devices-depends-on-memory
https://my.micron.com/in-malaysia/articles/2020/april/five-ways-to-the-5g-future-with-micron
https://my.micron.com/insight/staying-connected-with-5g
https://www.micron.com/about/blog/2020/july/acquiring-memories-instead-of-photography-gear
Digital and Social Media
Web campaign landing page:
https://www.micron.com/solutions/5g
Social media posts (selected):
https://twitter.com/GreyHairStorage/status/1222921376907923456?s=20
https://twitter.com/MicronTech/status/1323756943794704384?s=20
https://twitter.com/MicronTech/status/1286702396102541314?s=20
https://twitter.com/MicronTech/status/1290376070613667841?s=20
Media and Influencers
Press Release with our partner, Xiaomi:
https://investors.micron.com/news-releases/news-release-details/micron-delivers-worlds-first-mass-produced-low-power-ddr5-dram (Feb 6, 2020)
Press Release with our partner, Motorola:
https://investors.micron.com/news-releases/news-release-details/microns-low-power-ddr5-dram-boosts-performance-and-consumer (Apr 22, 2020)
Press Release: Micron Readies World’s First Multichip Package With LPDDR5 DRAM for Mass Production
https://investors.micron.com/news-releases/news-release-details/micron-readies-worlds-first-multichip-package-lpddr5-dram-mass (Oct 20, 2020)
https://investors.micron.com/news-releases/news-release-details/micron-readies-worlds-first-multichip-package-lpddr5-dram-mass (Oct 20, 2020)
