One of my proudest accomplishments at Micron is leading the transformation of Micron’s signature customer event – Micron Insight – from a 500 person gathering into a multichannel demand gen engine by infusing a “digital-first” strategy across the entire event experience, from pre-event promotion, a new and enhanced webcast and digital host experience, to a long tail of content marketing featuring the outstanding sessions and expert content captured at the event.
Highlights
Achieved 444M+ in online/social reach, increased PR/media reach by 41% YoY, and became the #1 trending topic on Twitter in both San Francisco and San Jose during the event.
A New Digital Marketing Experience
We brought the in-person experience of Micron Insight to our online audience in 2019, by adding a robust set of live sessions on all our social channels to complement the webcast of our keynote and panel sessions. Don't miss the video at top right where I turn the tables on our friends from theCUBE as I interview them!
The below videos are an example of creative work we developed for vertical standing displays used throughout our event exhibition space.