The Machine in Film: Star Trek and Ghost in the Shell

Star Trek Beyond + HPE
In 2016, imagining a future powered by The Machine, a Hewlett Packard Enterprise team of designers and researchers dreamt up three pivotal concept technologies for the Star Trek Beyond film based on The Machine's cutting-edge architecture.
In addition to featuring the concept technologies in the film itself, we launched an ad campaign, Accelerating Beyond, which takes us 250 years into the future and features Star Trek Starfleet Academy recruits in a world powered by The Machine.
We also integrated the campaign with our content marketing, featuring thought provoking articles:
The campaign was designed to illustrate the progress that could one day be achieved through the lens of the technology. Watch the ad below, learn more with some behind-the-scenes videos, and see a gallery of images for how we brought the collaboration to life at our flagship customer event, HPE Discover, including original props from the film.
Ghost in the Shell + HPE
In another exciting collaboration, in 2017 HPE debuted a collaboration with the team behind the movie "Ghost in the Shell."
As a means to showcase the futuristic world that could be enabled by The Machine and Memory-Driven Computing, a team of HPE researchers advised the filmmakers on how to make an imaginary world feel real by understanding the demands of technologies that do not yet exist.
Ultimately, the film makers took inspiration from the collaboration in creating the Major's futuristic cyber-punk world, including accessing The Machine's vast capability for real-time analytics.
Watch the featurettes below to learn more about the creative process, and see how we brought the technologies to life at our HPE Discover customer event, including original props from the film.
I led this entire project, including negotiations with the studio on rights and placement, co-produced the featurette, and created the integrated content, digital and event marketing campaign around the partnership:
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