Publications

Trucco, Martina Y, Peter Metrulas and Lauren Joffe. “Hugo the chatbot: planting the seed for HPE’s conversational marketing strategy.” Proceedings of HPE Tech Con 2019. Houston, TX. February 2019.

Florence, Jocelyn, Sean Mahoney and Martina Trucco. “How we’re training our bot, Hugo, to talk like we do” Medium.com February 2, 2018.

Morell, Lueny; Cullen Bash; Martina Y. Trucco; Chandrakant Patel. (2012). An Engineering Curriculum Track for IT and Sustainability. HPL-2012-219. HP Labs Technical Report. October 2012.

Morell, Lueny and Martina Y. Trucco (2012). A Proven Model to Re-Engineer Engineering Education in Partnership with Industry. WEEF 2012: World Engineering Education Forum, October 15-18, 2012, Buenos Aires, Argentina.

Morell, Lueny and Martina Y. Trucco (2012). A Proven Model to Re-Engineer Engineering Education in Partnership with Industry. HPL-2012-128. HP Labs Technical Report. June 2012.

Morell, Lueny; Cullen Bash; Martina Y. Trucco; Chandrakant Patel. (2012). An Engineering Curriculum Track for IT and Sustainability. FIE 2012: Frontiers in Education Conference, October 3-6, 2012, Seattle, Washington, USA.

Morell, Lueny, Martina Y. Trucco and Chandrakant Patel. “SustainIT: Engineering Curriculum Innovation in the Sustainability Age.” Proceedings of the 10th Annual ASEE Global Colloquium on Engineering Education. Shanghai, China. -October 24-27, 2011.

Morell, Lueny, Martina Y. Trucco and Chandrakant Patel. “SustainIT: Engineering Curriculum Innovation in the Sustainability Age.” Proceedings of the World Engineering Education Flash Week (WEE 2011). Lisbon, Portugal. September 27-October 4, 2011.

Trucco, Martina Y., Lueny Morell, Rich Friedrich. “Accelerating Innovation @ HP Labs through University Collaborations” Proceedings of the 9th International Conference on   Education and Information Systems, Technologies and Applications (EISTA 2011). Orlando, FL. July 19-22, 2011.

Morell, Lueny, Martina Y. Trucco and Francisco Andrade. “An Industry-Government-Academia Partnership to Develop Talent and Technology.” Proceedings of the 2011 ASEE Annual Conference & Exposition. Vancouver, Canada. June 26-29, 2011.

Arratia, Juan, Martina Y. Trucco and Luis F. Font Bocanegra. “Caribbean Computing Center for Excellence: Building Undergraduate Research Skills, Changing Perceptions of Post-Graduate Study.” Proceedings of the 2011 ASEE Annual Conference & Exposition. Vancouver, Canada. June 26-29, 2011.

Trucco, Horacio A. and Martina Y. Trucco. “Novel Aeronautical Engineering Student Project: Developing Ultra-Light-Weight Aerial Vehicle Design, Fabrication and Human-Powered Flight Trial.” Proceedings of the 2011 ASEE Annual Conference & Exposition. Vancouver, Canada. June 26-29, 2011.

Banerjee, Prith; Bash, Cullen; Friedrich, Rich; Goldsack, Patrick; Huberman, Bernardo A.; Manley, John; Morell, Lueny; Patel, Chandrakant; Ranganathan, Partha; Trucco, Martina Y.; Veitch, Alistair. “The future of cloud computing: an HP Labs perspective.” IEEE Computer. December 21, 2010.

Banerjee, Prith; Bash, Cullen; Friedrich, Rich; Goldsack, Patrick; Huberman, Bernardo A.; Manley, John; Morell, Lueny; Patel, Chandrakant; Ranganathan, Partha; Trucco, Martina Y.; Veitch, Alistair. “The future of cloud computing: an HP Labs perspective.” HPL-2010-192. HP Labs Technical Report. December 21, 2010.

Trucco, Martina Y., Lueny Morell and Michel Benard, M. “Open Innovation in Action: Case Study of a Successful Industry-Government-Academia Partnership.” Proceedings of the 2010 ASEE Global Colloquium on Engineering Education (9th Annual), in conjunction with WEEF 2010. Singapore. October 18-21, 2010.

Trucco, Martina Y., Lueny Morell and Richard J. Friedrich. “Developing the Next Generation of Technology Leaders in Challenging Times: the ASEE-NSF Industry Research Fellows Program.” Proceedings of the 2010 ASEE Global Colloquium on Engineering Education (9th Annual), in conjunction with WEEF 2010. Singapore. October 18-21, 2010.

Trucco, Martina Y., Lueny Morell and Richard J. Friedrich. “Developing the Next Generation of Technology Leaders in Challenging Times: the ASEE-NSF Industry Research Fellows Program.” Proceedings of the 2010 ASEE Annual Conference & Exposition. Louisville, Kentucky, USA. June 20-23, 2010.

Trucco, Martina Y., Lueny Morell and Richard J. Friedrich. “Open Innovation @ HP Labs: Weaving Together Minds, Ideas and Resources.” Proceedings of the ASEE Conference for Industry and Education Collaboration CIEC 2010. Palm Springs, California, USA. February 3-5, 2010. 

Trucco, Martina Y. and Richard J. Friedrich. “The HP Labs Innovation Research Program: Re-inventing Industry-University Research Collaboration.” NCURA Magazine. July/August 2009: 22-23.

Trucco, Martina Y., Tony Bright, Orlando Ruiz, Lueny Morell and Paul Sundaram. “Enhancing Multicultural Engineering Project Skills through International Senior Design Projects: the Harvey Mudd College-University of Puerto Rico Mayagüez Experience”. Proceedings of the 2007 American Society for Engineering Education Global Colloquium. October 2007.

Morell, Lueny, Martina Y. Trucco, Francisco Andrade and Edgardo Torres-Caballero. “HP University Relations: helping build engineering capacity in Latin America”. Proceedings of the 2007 American Society for Engineering Education Annual Conference. June 2007.

Trucco, Martina Y. and Saidat Amirkhanova. “Transforming Pharmaceutical Marketing Through e-detailing: Case Studies and Recommendations.” Proceedings of IEEE Joint Conference on E-Commerce Technology (CEC’06) & Enterprise Computing, E-Commerce and E-Services (EEE ’06). San Francisco, CA. June 2006.

Raban, Simon, Alipio Caban, Steven Simske, Martina Y. Trucco and Jorge Badillo. “Product Tracking and Authentication for Supply Chain Protection.” Proceedings of HP Tech Con 2005. Phoenix, AZ. March 2005.

Trucco, Martina Y. “e-marketing in Pharma: Bridging the Resource Gap.” Master’s Thesis, HEC Paris. December 2003.